Philip Shelley, Interactive Copywriter

The old Cuervo website was a messy hash of incoherence, both technically and content-wise, and it was no longer aligned with the Cuervo brand positioning. So we redesigned it and accomplished several diverse goals:

To showcase the distinct attributes and personality of each individual Cuervo brand within the larger brand portfolio.
To provide a solid online brand presence and community locus point to act as an ongoing platform for product launches, promotions and international market content access.
To provide content in a manner that takes full advantage of the interactive channel to be energetic, engaging, playful and mischevious, using music and sound, video and animation to create a full sensory online experience that was true to the overall Cuervo brand spirit.