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Cuervo
Pitcher Promotion
The Cuervo Ice Gold Pitcher giveaway was promoted with neckers and in-store displays driving users to a transactional website. The promotion was floundering until the e-mail campaign started. Over 5,000 pitchers were sold in the first week post-e-mail, and the entire stock was liquidated by the end of summer‹thanks in part to tell-a-friend functionality.
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