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Wisk
America Needs Dirt Campaign
This was an integrated campaign that had to match print and environmentals among other media and was carefully timed as a "tease and reveal." At stake was the revitalization of the Wisk brand which had sunk low since the "ring around the collar" days. Online, we created two websites, along with e-mails and banners, that leveraged the celebrity sponsorship of Cal Ripken, Jr. Especially popular (and to be repeated this season) was the online "Win a Dream Field" contest, in which Little League teams entered "Wisk Points" to win a new ball field. After the Dirt campaign was launched, Wisk's share increased a full 10%.
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