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Cuervo
Product Launches
So far in 2005, Cuervo has launched two new products, both in the ready-to-drink margarita category: Minis, which are as cute and portable as the name suggests, and Golden, a top-shelf premium brand made with Grand Marnier. Online presence had to make a big splash, with online launch dates coordinated to match in-market dates, and preceding any other media promotions.
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