Provided ongoing writing, editing, and coordination of online content initiatives for numerous Fortune 500 clients in deadline-driven agency environment. Conducted extensive brand research and performed content audits to define style and scope of projects. Coordinated cross-channel messaging initiatives and repurposed offline content, ensuring alignment of traditional and interactive media. Authored business proposals and prepared presentations, articulating strategy, focus, and direction to clients at all levels.

• Participated in redesign of Web site for TD Waterhouse, leading to top-five placement in Gomez rankings.
• Oversaw key brand re-engineering for BMG Music Service, driving significant increase in Web traffic while strengthening public image.
• Managed content for Web-based photo gift application for Hallmark.
• Led implementation of vignette-based Content Management system for MetLife.

Evaluated and authored reviews of over 100 e-commerce Web sites, focused on quality of content, ease of use, and technical competence. Prepared updates for pre-existing reviews to support rapidly evolving online commerce industry. Authored °ƒhow to°± essays on basic e-commerce protocols for new online consumers.

Bachelor of Arts in English, Columbia University

Musician/Songwriter with several CD releases.

Tons of experience in the fast-paced, customer-centric world of New York City restaurants and bars.