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Summary of Qualifications
Solutions-oriented creative professional with expertise overseeing content and copy supporting the development of highly engaging, audience-focused Web content and online marketing materials.
  • An experienced and versatile writer, editor, and researcher with talents authoring compelling, sparkling, and entertaining copy in direct support of client needs and business objectives.
  • Fluent and experienced in communicating marketing and branding concepts to clients, developers, and business teams.
  • Familiar with all aspects of development lifecycle, with experience in Web and CD-ROM development as well as banner campaigns, newsletters, microsites and co-branding initiatives.
  • Able to organize multiple projects while meeting aggressive deadlines.
  • Influential relationship building and presentation skills; regularly trusted as primary creative liaison with Fortune 500 clients.
Professional Experience
Copy Supervisor
Magnani, Caruso & Dutton , New York, NY (2005)
Provide support for the partners/creative directors and creative leadership to project teams in all aspects of creative project work. Oversee all copy development in the office, and provide creative and strategic oversight for multiple ongoing banner campaigns. Write all copy for key campaigns. Supervise freelance copywriters and step in to provide copy and content support on all projects as needed.
  • Oversaw copy development of Capital One's first 365 online brand campaign.
  • Concepted and created successful online banner campaign for Capital One Home Loans LOB, utilizing "real" loan officer photos as market differentiator.
  • Ensured consistency in targeted test banners served up to select qualified AOL members.
  • Led creative development of animated anti-drug website targeting teen abusers of DXM for the non-profit Partnership for a Drug-Free America.
  • Wrote and conceived online promotional units for the Radio City 2005 Holiday Spectacular.
Senior Interactive Copywriter
Draft Digital, New York, NY (2003 - 2005)
Provide conceptual development, writing, and editing of print/online content for key corporate accounts including Verizon, Cuervo, and Bank of America. Oversee copy and content production for client Web sites, online marketing and advertising collateral, multimedia presentations, and corporate newsletters. Collaborate extensively with clients to define objectives, determine market and branding strategies, and author engaging and highly focused content. Work closely with interactive designers and developers to ensure usability, functionality, and quality of final deliverables. Coordinate schedules and lead cross-functional creative teams in online promotional development, in-studio voiceover recording sessions, and additional special projects.
  • Developed and authored all copy for Interactive CD-ROM for Verizon Wireless Mobile Phones, distributed with every Verizon phone purchased as of spring 2004.
  • Cultivated and maintained strong relationship with Verizon throughout long-term development effort, regularly facilitating client meetings and presentations.
  • Researched and wrote all copy for in-depth Brand Education Video CD-ROM, as well as project managing development of music score and voiceover recording sessions.
  • Successfully rejuvenated troubled relationship with Cuervo representatives; personally requested by client to fulfill subsequent development activities.
  • Spearheaded concept development, creative production, and writing for highly successful online banner campaign for Verizon targeted to gay audience.
  • Created promotional Web copy and targeted e-mails for Unilever (Wisk/Snuggle brands).
  • Oversaw creative development of promotion-specific microsites for Cuervo, while leading development of premium brand retention program.
  • Initially recruited on contractual basis; recognized for customer relations skills and creative talents with staff position.
Consulting Interactive Copywriter / Editor
Various Clients, New York, NY (2002 - Present)
Establish and maintain loyal relationships with clients while performing broad range of writing and editing services for print and online distribution.
  • Washington Times: Contribute music/CD reviews for Arts & Entertainment section of leading national newspaper.
  • JBA Media: Researched and wrote data charts and articles for high quality custom health publications for large pharmaceutical companies.
  • Springtime: Wrote RFPs, Press Releases and other promotional communications for international industrial design firm
  • Kodak Image Center Solutions: Wrote all copy for Kodak Web site for co-branded photo stores. (www.kodak.com/go/imagecenter)
  • Pernod Ricard: Authored and edited all copy as well as establishing format and voice of bi-monthly newsletter & Web site targeted to wine consumers, with articles featuring Sandeman port and Jacob°Øs Creek products (www.thewineletter.com)
  • Thieme Medical Book Publishers: Wrote back-cover copy for forthcoming releases, including Foot and Ankle Disorders and The Illustrated Atlas of Neural Therapy.
  • Sports Illustrated/ESPN: Created and recorded background music for ESPN-only Sports Illustrated advertisement.
  • Joey Ramone Biography: Served as editorial assistant for upcoming Joey Ramone bio, published by Three Rivers/Crown; created outline, transcribed interviews, and polished copy.
  • Downs Group: Wrote all copy for series of brochures and marketing materials for N.J.-based builder of luxury homes.
  • Chinagraph: Transcribed and edited interview materials for full-length feature documentary.
  • Aetna US HealthCare: Edited/re-wrote copy for brochure on minority health care issues, including Chairman's letter
  • Howe & Addington LLP: Created Web site architecture and wrote all copy for boutique law firm's Web site (http://www.howeaddington.com)

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